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Today, we’re exploring 脸谱网’s new metric, the Estimated Ad Recall Lift. We’ll also explore how it impacts the Brand Awareness aspect of marketing on 脸谱网, and the objectives you set for your campaigns. In talking with the experts at Paracore, we’ve seen that real, accurate metrics are key to a reliable optimization process.

What is a Campaign Objective?

Marketing campaign objectives are another way of saying the goal or expected outcome of your 脸谱网 ads. This platform provides statistics for various metrics, 包括品牌知名度, 交通, 销售, 总印象及更多.

You can specifically select 增加品牌知名度 as an objective when creating a new campaign. The glaring question however, is how can you calculate a real number that accurately represents your brand awareness on 脸谱网? Before we answer that question, let’s look at this metric in detail.

How 脸谱网’s Estimated Ad Recall Lift Can Help Your Campaigns

估计召回率

This intuitive feature is 脸谱网’s way of determining the number of people that will remember your brand within two days of seeing your ads. Where campaigns dedicated to brand awareness have existed for a long time, 脸谱网 provides a reliable way to measure your success in this area. For example, you could be looking to establish your company as an authority in the 贝博网址多少社区.

Rather than correlating different metrics like impressions, you get to see exactly how memorable 脸谱网 considers your brand to be. 在…的消息中 重新定位目标的变化, it’s important that 脸谱网 provides powerful tools to keep people interested in running ads.

什么是“升降机”

The purpose of this new feature is about lifting the ad recall or recognition rate for your brand. The aspects of your ads that most impact success in brand awareness are visual/aesthetic quality, 参与和消息传递.

These psychological factors allow you to connect with and engage the right audience, and ultimately lift the recall rate of your ads. Technology businesses and organizations 例如, will create campaigns not only to expose more people to their brands, but to make them more memorable when they do.

How the Estimated Ad Recall Lift Works

脸谱网 ad recall benchmark

The first step in estimating ad recall is to run an ad using a targeted audience. The more engagement you get from your audience, the higher it’s likely to be. 记得 make sure your 脸谱网 pixel is working, so you don’t miss out on other important metrics from 交通 flowing to links in your ad.

Unlike with other platforms, you’ll get insights right away from this unique metric that’ll tell you how responsive are to your ad. 在你刊登完广告之后, 脸谱网 will selectively poll people who saw it to query them on whether they recall seeing it. 使用反馈, 脸谱网 creates an estimate on the number of people that will remember your brand within two days of being exposed to it.

The Upgraded Estimated Ad Recall Lift

脸谱网 offers both a basic, automated version of this feature, as well as its upgraded counterpart called the brand lift study. In order to qualify for the full study, 脸谱网 has requirements and standards in place. If your campaign doesn’t qualify, you may still have access to the automated version of 脸谱网’s 估计召回率. 这适用于 tech companies in major cities as much as it does to small businesses.

Who Has Access to the Upgraded Brand Lift Study?

The foremost quality required to access this feature is ad spend. Just like with some of Google’s tools, 你可以使用免费版本, 但深, detailed analysis is exclusive to accounts that spend more money on ads. It’s not like you have to go through an elaborate process of interviewing with 脸谱网.

你可以想象, the majority of accounts with low ad spend have access to the automated version when they conduct a survey. However, companies that have higher-spend accounts can find a place to work together and ramp this metric up considerably.

结论

If you’re running campaigns to generate brand awareness, this 脸谱网 marketing metric is extremely valuable and exclusive. It allows you to measure your estimated ad recall more clearly and accurately than simply comparing total impressions to other metrics.

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